Last Updated: 30 March 2026
1. Introduction
Studio Chenille ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website studiochenille.com or engage with our interior design services.
We are based at Ascot, Windsor and Maidenhead, England, United Kingdom. For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Studio Chenille is the data controller.
2. Information We Collect
We may collect and process the following categories of personal data:
2.1 Information You Provide to Us
- Contact information: name, email address, phone number, and postal address when you complete our contact form, request a consultation, or correspond with us.
- Project details: information about your property, design preferences, budget, and timeline that you share during consultations or project discussions.
- Communications: records of correspondence when you contact us via email, phone, WhatsApp, or our website contact form.
2.2 Information We Collect Automatically
- Technical data: IP address, browser type and version, operating system, time zone setting, and device information.
- Usage data: pages visited, time spent on pages, page interaction information, referring website addresses, and other browsing data.
- Cookie data: information collected through cookies and similar tracking technologies (see Section 5 below).
3. How We Use Your Information
We use your personal data for the following purposes and legal bases:
- To provide our services (contractual necessity): responding to enquiries, scheduling consultations, managing design projects, and delivering our interior design services.
- To communicate with you (legitimate interest): sending project updates, responding to questions, and providing information you have requested about our services.
- To improve our website (legitimate interest): analysing how visitors use our website to improve functionality, content, and user experience.
- To comply with legal obligations (legal obligation): maintaining records as required by UK law, including tax and accounting requirements.
- Marketing communications (consent): sending newsletters, design inspiration, or promotional materials, only where you have given explicit consent. You may withdraw consent at any time.
4. Data Sharing and Third Parties
We do not sell, trade, or rent your personal information to third parties. We may share your data with:
- Service providers: trusted third parties who assist us in operating our website, conducting our business, or servicing you, including web hosting providers, email service providers, and analytics services.
- Professional partners: architects, contractors, or suppliers involved in your design project, only with your knowledge and as necessary to deliver our services.
- Legal requirements: where required by law, regulation, legal process, or enforceable governmental request.
Third-Party Services We May Use
- Google Analytics: to understand website usage and improve our services. Google Analytics uses cookies to collect anonymised data about website visitors. You can opt out via the Google Analytics Opt-out Browser Add-on.
- Google Fonts: to display custom typography on our website. This may involve your browser connecting to Google servers.
- WhatsApp (Meta): if you choose to contact us via WhatsApp, your messages are subject to WhatsApp's Privacy Policy.
5. Cookies
Our website uses cookies — small text files placed on your device — to enhance your browsing experience. We use the following types of cookies:
- Essential cookies: necessary for the website to function properly, including remembering your cookie consent preferences.
- Analytics cookies: help us understand how visitors interact with our website by collecting and reporting information anonymously.
- Functional cookies: enable enhanced functionality and personalisation, such as remembering your preferences.
When you first visit our website, you will be presented with a cookie consent banner. You may accept or decline non-essential cookies. You can also manage cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the website.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Specifically:
- Enquiry data: retained for up to 2 years after your last interaction with us, unless a project is initiated.
- Client project data: retained for up to 7 years after project completion, in line with UK legal and accounting requirements.
- Marketing consent records: retained for as long as you remain subscribed, and for 1 year after you unsubscribe.
- Website analytics data: retained in anonymised form for up to 26 months.
7. Your Rights Under GDPR
Under the UK GDPR and Data Protection Act 2018, you have the following rights regarding your personal data:
- Right of access: you may request a copy of the personal data we hold about you.
- Right to rectification: you may request that we correct any inaccurate or incomplete personal data.
- Right to erasure: you may request that we delete your personal data, subject to certain legal exceptions.
- Right to restrict processing: you may request that we limit how we use your personal data.
- Right to data portability: you may request a copy of your data in a structured, commonly used, machine-readable format.
- Right to object: you may object to our processing of your personal data based on legitimate interests or for direct marketing purposes.
- Right to withdraw consent: where we rely on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, please contact us using the details in Section 10 below. We will respond to your request within one month. There is no fee for making a request, although we may charge a reasonable fee if your request is clearly unfounded or excessive.
8. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted communications (SSL/TLS), secure hosting, access controls, and regular security reviews.
However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee its absolute security.
9. International Transfers
Your personal data is primarily processed within the United Kingdom. Where data is transferred outside the UK (for example, through the use of third-party services such as Google Analytics), we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner's Office (ICO) or adequacy decisions.
10. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we handle your personal data, please contact us:
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority:
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.