Aspirational interiors for property developments and new builds that help buyers fall in love with a space.
A beautifully designed show home transforms an empty property into an aspirational lifestyle. At Studio Chenille, we create show home interiors that speak directly to your target buyer, helping them visualise the full potential of each room and form an emotional connection with the space. Our designs are carefully considered to appeal to the right market while showcasing the property's best features.
Show home design is a distinct discipline within interior design. It is not about creating a lived-in home — it is about creating a carefully curated experience that helps buyers imagine their best life within the space. Every choice, from furniture scale to colour temperature, is made with the target buyer in mind.
We work closely with property developers to understand the target market, price point, and unique selling points of each development. This informs a design strategy that highlights the property's strengths, addresses any potential concerns, and positions the development favourably against competitors.
Our team manages the entire process, from early-stage concept development through to the final styling on installation day. We coordinate closely with build teams to ensure timelines align, and we handle all procurement and logistics so that the show home is ready to impress from the moment the doors open.
Show home design creates aspirational, fully furnished interiors within a new development that help potential buyers visualise themselves living in the property. A well-designed show home can significantly influence purchasing decisions by demonstrating a property's full potential and creating an emotional connection with viewers.
We recommend engaging with us as early as possible in the development process, ideally during the planning or early construction phase. This allows us to coordinate with your build team, plan around construction timelines, and ensure a seamless handover when the property is ready for installation.
Yes. We work with developers on projects ranging from individual new-build homes to larger multi-unit developments. Our approach is scaled to suit the size and budget of each project while maintaining the same high standard of design and execution.
This depends on the arrangement with the developer. In many cases, the furniture and accessories used in a show home can be included in the sale or offered separately to the buyer. We can advise on the best approach for your development and manage this process on your behalf.
Whether you have a single show home or an entire development to furnish, we would love to discuss your requirements. Contact us for a complimentary initial consultation.
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